During my lunch break today I decided to head over to the Toys R Us near my work to see if any new toys were out. I don't usually buy much from this location because the prices tend to be a good 10-20% higher than the store near my home, which is about 25 miles away. While there, I spotted the new series of DC Multiverse figures from Mattel. I've come across them before, but I had yet to see the Penguin figure from Batman Returns. I was in luck, and they still had one left.
The price on the peg seemed to be incorrect and I just assumed that it had just been mislabeled or moved, so I took it over to the Price Check. I was completely shock by what I saw. It turns out the price label was correct. This figure which was selling for around $9.99 everywhere else was being sold at this location for $16.49!
We now live in a world where a new 4" action figure with minimal accessories, sells for more than $15. That's more than 3 times higher than the a figure like this would have sold for just 7 years ago.
I'm calling in now, Toys R Us will go the way of Kay Bee Toys in the next couple of years.
And no, I didn't buy it.
And no, I didn't buy it.
I worked in retail from 2002 until 2011. During that time I saw Marvel Legends go from clam shell packaging with a comic & accessories @ $7.99, to cardboard backing w/ plastic bubble w/ no comic & minimal accessories @ $15.99. Not to mention the quality control on items has gone down hill. Yes you're right, it's ridiculous that a 4" figure costs more than 6" did a few years ago.
ReplyDeleteNot to mention the Marvel Legends use to have Build-a-Figure parts as big as the characters they came with. Now a 4" figure is more than a 6" figure was just a year ago. Marvel Legends have gone up a dollar every month or 2 in my local TRU. They were $15 this time last year, now they are $25! It's just insane.
DeleteDoes TRU ever do price matching?
ReplyDeleteThey do, but it's pretty lame to have ask to have everything in a store price matched because it's all overpriced.
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